Frontpage made with Lay Theme What Really Matters
HOOD is a photographer, video director and producer duo. Reflecting contemporary nature and culture for makers and brands. Based in Berlin.
Florence at the Sea
In the begin, the three of Andy Wolf started with elementar question: Why aren’t glasses made in such a personal, natural and familiar fashion? This was in 2006. Now 12 years later they wrote a success story. We created a short film and editorial photo to interpret their values of personal, natural and familiar fashion.
Places We Love
The Mountain of the Sleeping Dragon You can see the sun slowly disappears behind the hill, straight behind the hill. It’s a big red ball, making everything worth. And in the silence of nature, you can slightly hear the pleased snorting of the grey wise dragon, deep down the forest. He made it. He arrived at the golden gate. And as you watch the black crows swing their wings wide over the wooden old temples of geisha town, the sun slowly disappears, straight behind the hill. We loved to document the makers and creators of Gion, who make the district the most traditional and creative part of Kyoto. We admired the thoughtful and sensitive way of working, full of mindfulness and honor. Kyoto, Japan.
Walking with the Beast
With Dr. Martens
It is painted in black, shaped of history. It is rough, but still oh so smooth. A glint of gold, glowing in the dark. Let us show you the face of the beast. Dr. Martens.
We are very proud to discover and represent the beauty of the beast in the traditional work of arts and culture with Dr. Martens. London, England.
At Rose Garden Berlin
Carpe Diem launches exclusive Breakfast Club in Berlin.
If Carpe Diem Tea Drinks meets the "The New Breakfast" hype, the breakfast will definitely be very, very different. The brand for refreshing tingling premium tea drinks celebrates the trendiest meal of the day in trendy Berlin Breakfast Hot Spots in a completely new, cool and trendy way!
A Makers Profile
Felix Kramer, Musician
Dark nights, slightly lightened up by a full moon - hiding beyond clouds. The smell of dusty haze in the old pub with furniture of the deepest brown wood you could ever imagine. Old men are drinking beer, laughing loud in the silence of the empty streets. And here he is, the lone Wolf of Vienna - Felix Kramer.
The guitar on the back, a striking face in the front. The man, who carries the bad and nasty mean, yet so lovely words we all feel so often, but do not dare to say - the traditional viennese humor - deep inside the pockets of his old leather jacket. His voice is powerful rough, the melodies of his guitar pure and soft. His words are sarcastically honest and still filled with jokes. Felix Pöchhacker is the man, who keeps the tradition of the viennese music scene alive and the maker behind the lone wolf Felix Kramer. We loved to create the cover of his first EP “Felix Kramer“ by portraying Felix Pöchhacker in his purest and rawest form. Vienna, Austria.
British Heart, Green Blood
With Dr. Martens England, my green hearted love. Fully out of control, growing fast up to the highest sky. I am with you, I feel you, I am you. And when I walk with you, you paint my path. We are very proud to show the heart of London in its own traditional way with Dr. Martens and to grow together to become one. London, England.
A Makers Profile
Love Good Fail, Musicians LOVE GOOD FAIL. Three words, three different characters becoming one. We accompanied LOVE GOOD FAIL, Maria Tunner, Johanna Prechtl and Johannes Pobitzer on their first steps into the world of music business by creating their own visual style, language, cover and music video. Vienna, Austria. “ And those who were seen dancing were thought to be insane by those who could not hear the music.” - Friedrich Nietzsche
A Makers Profil
Mwita Mataro, Musician All eyes on Mwita Mataro, singer and head of the Indie band “At Pavillon”. A band that doesn’t flow with the big crowd, a band that stays true to its big passion to Indie music. Although they are constantly changing in their unique niche to grow beyond their own heads, they would never change because music business wants them to. Together with Mwita Mataro we created his own style full of true loyalty, pure feelings and soft yellow power. Austria, Vienna.
The Girl in the Golden Garden
With Albertina Museum A spark of gold, it almost blends. Flowers and creatures I’ve never seen before. And what was this? Albert walking through the room? Did he see me? It always works to be unseen, when I close my eyes. But then, suddenly the big yellow curtains open… It was a great pleasure to create and produce the story of the girl, discovering and exploring the time of 1770 in the impressive golden state halls of the leading Albertina Museum. Vienna, Austria.
A Makers Profile
Sophia Hörmann, Dancer
Up and down the liquid hills, gliding through a porcelain dream.
There she is, the flying swan, a latex puppet dancing to the heartbeat of trance music. A vaseline floor, a fragile but strong girl. Sophia Hörmann. We loved to show all the different facets in a portrait series of the dancer, performer, choreographer and film artist Sophia Hörmann. Vienna, Austria.
A Makers Profile
Anouk Lamm Anouk, Artist
Who are you? What are you? Is this a dream? Are you real?
Your voice is soft like a baby sheeps wool, your words so strong. I can slightly hear it at the other side. The light is slowly breaking through. I’m finally entering. The world’s softest Animal Dream - Anouk Lamm Anouk. Big black sheep’s eyes are staring at me, they are fixing me and I can’t stop looking back at them. The are lying around, barely moving, floating in each other, becoming one. 69. I like that. Black to beige to white to black. It’s Anouk, the human transforming into art. Her art transforming into Anouk. Her little creatures all around her, always, real or unreal. Sirius Grace Anouk, the cute and funny white mini Yorkshire Terrier girl, with soft long straight hair you ever wished for. Moonfawn Anouk, a certain superior longhaired Grey Cat. Calini Anouk, the solemnly russian protector Sphynx. All proud members of the Anouk Family. Once you are in it, you don’t ever want to leave. Vienna, Austria. made with Lay Theme